Will Basta

Will Basta is a Los Angeles–based ecommerce pioneer and co‑founder of Ascend CapVentures and Ascend Ecom, known for delivering seven‑figure results across Amazon, Etsy, Walmart, and TikTok sellers. With over a decade of experience in strategy, logistics, and digital marketing, he crafts tailored growth plans—from product sourcing and private‑label branding to listing optimization and PPC campaigns—enabling clients to scale efficiently and profitably. Beyond business, Will champions social good through clean‑water initiatives and animal‑welfare programs. Will Basta blends data‑driven insight with entrepreneurial vision to transform online brands into sustainable, high‑growth powerhouses.


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